I’ve been building high-performing product teams for nearly two decades, defining strategy and crafting great experiences across web and native apps. I’m all about creating user-centric products that feel intuitive, trustworthy, and engaging, whether through personalisation, editorial curation, or smart tooling.

Over the years, I’ve worked with luxury and lifestyle brands like Condé Nast, Farfetch, and Artsy, helping to shape world-class digital experiences. For almost a decade, I’ve been working with AI, machine learning, and graph models to power better recommendations, discovery, and automation, always with a focus on making technology feel seamless and human.

Outside of work, I spend my time with my partner, son, and our dog, Huxley. Music has always been a big part of my life. I write, record, and produce whenever I get the chance. I’m also a budding luthier, handcrafting bespoke instruments under the name Ver Guitars, bringing together my love for design, craftsmanship, and sound.